Raven's Roads
Living an interesting life: the travels and musings
of motorcycling author Linda R. Moore

Published in 2005, this book is already out of date in some ways, but that’s hardly a surprise–the Web moves at the speed of light. The basic principles do remain the same, however, and I gained a great deal of valuable information from this book.

The 360-page volume is divided into six sections. Part one has you looking at other business blogs, how buzz marketing works, and how to develop a business blog. Part two is all about the mechanics of it–finding a host, finding software, and so forth. Part three, very interesting to me, was about the blogosphere–how to fit in, how not to stamp on people’s toes, and general etiquette.

Next comes a section about finding a voice, which is something I’ve struggled with in the past and is an ongoing process. In this section you learn how to promote your blog and deal with legal issues such as copyright. Part five gives tips on how to make your blog shand out in a crowd, how to monetize (which I think is one of the silliest buzzword around, to be frank) and what else you can do besides just plain blog.

My favorite section, though, was the Part of Tens: “Ten dry-spell breaking ideas, ten traits of a good blogger, and ten blogs you should know.” Reading this part would have been worth the price of admission (if I hadn’t borrowed the book from a library.)

Dummies books can be a bit hit and miss, depending on the writer. This author knows her stuff, and presents it in an easy to understand way that for me led to some instant results.

Just a few random posts

• Teee heee heeee (0)
• Where two by fours go when they die (2)
• Morning Coffee: Cape Towners’ soggy motorcycle rally (0)
• Advent-ures (6)
• Morning brief (6)

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